Over the last 30 years, the average age of first marriage has skyrocketed. In the US, it is now nearly 30 for men and 28 for women, compared to 23 and 20 in 1960. This "delay" has normalized extended periods of being Ring Free. Furthermore, the divorce rate hovering near 40-50% in many Western nations has caused a generation to look at the ring not as a goal, but as a risk.

We are all familiar with FOMO (Fear of Missing Out). It is the engine that drives social media usage. The Ring Free lifestyle embraces JOMO—the Joy of Missing Out. the ring free

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